What is Ganpati Festival?
(गणेश चतुर्थी)
Ganesha Chaturthi is the Hindu festival celebrated
in honour of the god Ganesha, the elephant-headed, remover of obstacles and the god
of beginnings and wisdom. The festival, also known as Vinayaka Chaturthi, is observed in the Hindu calendar month of Bhaadrapada, starting on the shuklachaturthi. The date
usually falls between 19 August and 20 September. The festival lasts for 10
days, ending on Anant Chaturdashi.
The festival involves
installing clay images of Ganesha in public pandals(temporary
shrines), which are worshipped for ten days with different variety of herbal
leaves, plants and immersed at the end of the festival in a water(lake) along
with the Idol. After adding herbal and medicated plants and leaves(patri) in
lakes, the water in the lake becomes purified. This was in practice because, in
early days people used to drink lake water, and to protect people with
infections and viral diseases especially in this season, this tradition was
introduced. Some Hindus also install the clay images of Ganesha in their homes.
It is believed that Ganesha bestows his presence on earth for all his devotees
during this festival. The festival is celebrated as a public event since the
days of Shivaji (1630–1680).
While
celebrated all over India, it is most elaborate in Maharashtra and other parts of western india.
So now I m going to write about impact of Ganesh Chaturthi
Festival on different businesses.
As we all
know Business is all about making profit and which Business person will not
like to turn these festive season opportunities into sales and increase their
profits.
So as it
is Ganesh chaturthi whether it is any giant business tycoon or any small
entrepreneur all are making best of it so that they can earn more and more
bucks.
Companies
form different strategies regarding Ganesh Chaturthi so that their sales goes
rocket shooting high some of them gives freebies with their products, some
gives discount, some launch their products at time of Ganesh Chaturthi , some
companies use Ganesh Chaturthi as to convey social message which helps ultimately
in brand building and some still posses buy one get one free technique etc. and
all these festival oriented schemes are communicated to the end consumer or
customer through Advertisement.
Following
are the some of the examples of Advertisement Big Business Houses And Small
Entrepreneurs.
Above image is a great example of getting freebies, here in
this image trader or manufacturer is trying to attract its end consumer and
increase its sales through giving freebies for shopping for certain amount on
occasion of Ganesh Chaturthi .
In above image Mahanagar gas is trying to convey the message
of celebrating eco friendly Ganesh Chaturthi and providing information of
protective measures should be taken in case of gas leakage, by conveying this
kind of social messages Mahanagar Gas Limited is building a good brand image in
the eyes of end consumer which will benefit its sales in future.
In above image we can see that Honda Showroom is relating
Honda cars as blessing of Lord Ganesh and having wonderful beginning of year ,
as well as we can see that they are providing insurance @ Rs 1 as Ganesh Chaturthi festive offer. By both ways honda showroom is trying to
increase their sales.
As we can see this image is advertised by event company ,
this advertisement depicts event related to ganesh chaturthi organised by event
company on specific location and other details are provided realted to ganesh
chaturthi puja. This advertisement will help event company to gather mass pool
of people at the event place.
Here in above picture Lenovo is providing contest for its
end consumer as Ganesh Chaturthi festive offer. In this advertisement we can
see Lenovo is luring people through Bike and LCD T.V and making them choose its
specefic model.
In above advertisement Onida attracting its end consumer through cutting its price as
Ganesh Chaturthi Festive offer. It will ultimately help company to increase its
sales in Ganesh Chaturthi festival period.
In this picture clothing retail company is providing flat 30% off on this specefic
sale collection , so campany is increasing its sales clearing its stock and
luring people through providing 30 % off as Ganesh Chaturthi festival offer.
In above pic Ganesh brand its tryinf to relate its brand
name with Ganesh chaturthi and lord Ganesh whhich will help company to build
its brand image and ultimately helping company to iincrease its sales.
So by above advertisement examples we
can say that Ganesh Chaturthi festival helps companies in many ways specialy in
maharashtra, it helps in increasing sales profit as well as making brand image.
Hope you
guys like to read my Blog keep visiting for new information
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