GLAMORISING VAMPIRISM

So as I was watching a vampire movie couple of day ago I got a idea of writing about it and also thought writing its effects on fashion, movies, games etc. and how it influencing common people life

So now I start…..

Vampire is a being that live or subsists on feeding on the life essence generally in form of blood of living creature (human). It is said in tales and by our elders (generally grandmother or grandfather) that vampires often visits loved ones and cause mischief or death.

It is also said that a Vampire can only create another Vampire than logically from where first Vampire came??? Well it’s more like chicken and the egg argument.

According Scriptures of Delphi specifically in the collection of writing known as “The Vampire Bible” the first Vampire started out as not a Vampire at all but as a normal human being named as Ambrogio, he was an Italian born adventurer who fate brought to Delphi , in Greece but a series of blessings and curses turned this young man into Vampire

It began with sun god Apollo (Greek mythology) who in a rage cursed Ambrogio that his skin would burn if sunlight falls on him again, Ambrogio bad luck does not come to end after this as he ended up gambling away his soul to Hades , the god of underworld (Greek mythology) after that the next curse came from Apollo’s sister Artemis , the goddess of moon and hunting (Greek mythology) who cursed Ambrogio as his skin would burn if he touches silver

Artemis, the goddess of god too gave some blessing as she felt pity on young man Ambrogio. She gave him gift of immortality, she blessed him that he would carry his curses his skin burning by sunlight or silver, but he would live forever, not only this but Artemis also gave him the speed and strength to become a hunter whose skills were second to her own.

Now coming to Vampire subculture

Vampire subculture is nothing just a another alternative lifestyle that stems from the gothic lifestyle in other words we can say Vampire or Vampire Lifestylers  are those who are more attracted to principles Vampire way of living. This Lifestyle was created in western culture, stemming from cult symbolism, horror films, Anne rice fictions novels. Vampires pride themselves for practicing principles that are antithesis of Christian ethics. Vampire Lifestyler  generally dresses like exotic Vampire like attire wear colored contacts, put on white pale makeup, dark eye shadow and black nail polish

Effects of Vampire culture on common life

If we go way back in 70’s and 80’s Vampire and Vampirism was scarier and horrifying but now it is glamorized. People don’t get scared by name of Vampire and Vampirism more often young generation is attracted by it.

Some of the reasons behind getting Vampire and Vampirism so much popular are as follows:- 

Comics and Novels

We can see above in Comic cover page and Novel cover page how Vampires are portrayed they are more glamorized rather being scary and horrifying, so from here only we can see and get a glance of idea that print media is portraying Vampires glamorized sexy and interesting personalities.

Clothing

Vampire subculture has affected clothing to the core, it has influenced many designers to design clothing line which give you glance and feeling of Vampire. Now days many designers launch and introduce whole new full clothing line influenced by Vampires which is why teenagers and young generation gets so much attracted to Vampires as they feel themselves different among the whole common crowed wearing these cloths (trust me they really become different).

If you see pictures above you will observe the type of cloths they are wearing is giving them sharp edges mostly dark color are used in it making them stand apart, they are looking smart hot and devilish .

see this video also of :-

Eymeric Francois - Collection Couture Vampires.

https://www.youtube.com/watch?v=kxfL64UmZ64

Makeup

Vampire like makeup have made Vampirism very  glamorous and attractive mostly young girls get attracted by this kind of makeup even some of the Hollywood celebrities carried Vampire or Gothic makeup for example Avril Lavigne.

Mostly Vampire like makeup is all about dark eyes (eye shadows) pale white face and glossy dark blood red lips. In above pictures too you can see how makeup is carried by both girls to have Vampire type or Gothic type looks.

Glossy Paper Magazines

Glossy paper magazines also got affected by subculture Vampire and Vampirism and it helped making vampirism  more attractive among young people.

Glossy paper magazines made many photo shoots with celebrities keeping Vampire theme mind and also written many article on it which ultimately helped in making Vampire and Vampirism more glamorous and magnetic.As we know glossy paper magazine have mass reach which means any message passed by these magazines reaches to mass, so when they have passed message of glamorous Vampire it have travelled all over word and reached many young people fascinating luring them to adopt this subculture style and making Vampire subculture more popular. 

Movies

Movies always played a driving factor in changing mind concept of common people, movies always played a vital role in setting trends in case of Vampire and Vampirism too it played a important role.

Movies like Twilight, Jennifer’s Body and many more gave boost to Vampire an Vampirism, young generation watched these movies and get fascinated by Vampire character (obvious to get fascinated if it is played by Megan Fox) girls try to adopt the style of these character as they feel these characters are interesting and adopting their style make them stand apart from crowed. Mainly they follow the way dressing, makeup and the way they behave in the movie (apart sucking blood).

If you watch these movies the Vampire character is interesting, stylish, smart and seductive and yes guys some time scary too, these characters have all the features which will make people to attract towards them. Hence we can say these movies glamorizes subculture of Vampire.

By  summarizing we can say that Vampire subculture have changed a lot since its inception, it have influenced common people life in many ways now people are more fascinated and attracted rather getting scared and it is almost predictable that in coming days Vampire and Vampirism will change a lot and will have more effect on common people life.

If there is presence of God than surely there is Evil (Vampire) too……..

Keep reading guys…. 

..."GANESH CHATURTHI" AND ITS EFFECT ON BUSINESSES TROUGH THE PRINT MEDIA (ADVERTISEMENT)...

What is Ganpati Festival?

 (गणेश चतुर्थी) 

Ganesha Chaturthi is the Hindu festival celebrated in honour of the god Ganesha, the elephant-headed, remover of obstacles and the god of beginnings and wisdom. The festival, also known as Vinayaka Chaturthi, is observed in the Hindu calendar month of Bhaadrapada, starting on the shuklachaturthi. The date usually falls between 19 August and 20 September. The festival lasts for 10 days, ending on Anant Chaturdashi.

The festival involves installing clay images of Ganesha in public pandals(temporary shrines), which are worshipped for ten days with different variety of herbal leaves, plants and immersed at the end of the festival in a water(lake) along with the Idol. After adding herbal and medicated plants and leaves(patri) in lakes, the water in the lake becomes purified. This was in practice because, in early days people used to drink lake water, and to protect people with infections and viral diseases especially in this season, this tradition was introduced. Some Hindus also install the clay images of Ganesha in their homes. It is believed that Ganesha bestows his presence on earth for all his devotees during this festival. The festival is celebrated as a public event since the days of Shivaji (1630–1680).

While celebrated all over India, it is most elaborate in Maharashtra and other parts of western india. 

So now I m going to write about impact of Ganesh Chaturthi Festival on different businesses. 

As we all know Business is all about making profit and which Business person will not like to turn these festive season opportunities into sales and increase their profits.

So as it is Ganesh chaturthi whether it is any giant business tycoon or any small entrepreneur all are making best of it so that they can earn more and more bucks.

Companies form different strategies regarding Ganesh Chaturthi so that their sales goes rocket shooting high some of them gives freebies with their products, some gives discount, some launch their products at time of Ganesh Chaturthi , some companies use Ganesh Chaturthi as to convey social message which helps ultimately in brand building and some still posses buy one get one free technique etc. and all these festival oriented schemes are communicated to the end consumer or customer through Advertisement.

Following are the some of the examples of Advertisement Big Business Houses And Small Entrepreneurs.

 Above in this image we can see that a recharge trader is throwing 50% discount or Rs50 cash back to its end consumer on 28^th & 29^th August 2014 on which Ganesh Chaturthi is falling. It depicts trader want to increase its sales by making its end consumer feel that he is making Ganesh chaturthi festival more festive and happy for them.

Above image is a great example of getting freebies, here in this image trader or manufacturer is trying to attract its end consumer and increase its sales through giving freebies for shopping for certain amount on occasion of Ganesh Chaturthi .

In above image Mahanagar gas is trying to convey the message of celebrating eco friendly Ganesh Chaturthi and providing information of protective measures should be taken in case of gas leakage, by conveying this kind of social messages Mahanagar Gas Limited is building a good brand image in the eyes of end consumer which will benefit its sales in future. 

 In above image we can see that Honda Showroom is relating Honda cars as blessing of Lord Ganesh and having wonderful beginning of year , as well as we can see that they are providing insurance @  Rs 1 as Ganesh Chaturthi festive offer.  By both ways honda showroom is trying to increase their sales.

As we can see this image is advertised by event company , this advertisement depicts event related to ganesh chaturthi organised by event company on specific location and other details are provided realted to ganesh chaturthi puja. This advertisement will help event company to gather mass pool of people at the event place.

Here in above picture Lenovo is providing contest for its end consumer as Ganesh Chaturthi festive offer. In this advertisement we can see Lenovo is luring people through Bike and LCD T.V and making them choose its specefic model.

In above advertisement Onida attracting  its end consumer through cutting its price as Ganesh Chaturthi Festive offer. It will ultimately help company to increase its sales in Ganesh Chaturthi festival period.

In this picture clothing retail company  is providing flat 30% off on this specefic sale collection , so campany is increasing its sales clearing its stock and luring people through providing 30 % off as Ganesh Chaturthi festival offer.

In above pic Ganesh brand its tryinf to relate its brand name with Ganesh chaturthi and lord Ganesh whhich will help company to build its brand image and ultimately helping company to iincrease its sales.

So by above advertisement examples we can say that Ganesh Chaturthi festival helps companies in many ways specialy in maharashtra, it helps in increasing sales profit as well as making brand image.

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